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Introduction to PPC
Pay-Per-Click Services

In today’s competitive market, getting your home service business in front of potential customers at the right time is crucial. PPC (Pay-Per-Click) advertising offers an efficient way to do just that. By placing your ads at the top of search engine results, PPC ensures that your business is visible when customers are actively searching for the services you offer.

At Service Scalers, we specialize in crafting targeted PPC campaigns designed specifically for home service companies. Whether you’re an HVAC specialist, a plumber, an electrician, or a roofing contractor, our PPC services can help you reach more customers, generate more leads, and grow your business.

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Why ppc is essential for home service companies

In high-competition fields like HVAC, plumbing, and electrical, we understand PPC is essential to getting you seen and selected.

Immediate Visibility in Local Search
When homeowners need a service, they often turn to Google or Bing to find a local provider. With PPC, your business can appear at the top of the search results page, ensuring that you are the first option customers see. This immediate visibility is crucial for capturing high-intent leads, especially in a local market where competition is fierce.
Targeted Audience Reach
PPC allows you to target specific demographics, locations, and even the time of day when your ads appear. This means your ads are shown only to those most likely to need your services, maximizing the efficiency of your advertising budget. For home service companies, this level of targeting is invaluable. You can focus on specific neighborhoods, target ads during peak seasons, or even retarget previous visitors who didn’t convert the first time.
Measurable Results and ROI
One of the greatest advantages of PPC is its measurability. Every click, impression, and conversion can be tracked, allowing you to see exactly how your campaigns are performing. This data-driven approach ensures that you can continuously optimize your campaigns for better results. At Service Scalers, we provide detailed reports so you can see the return on your investment and make informed decisions about your marketing strategy.
Competitive Edge in Local Markets
In the home services industry, staying ahead of the competition is vital. PPC gives you the tools to do just that. By bidding on keywords relevant to your services and location, you can outperform your competitors and capture more market share. Service Scalers helps you develop a PPC strategy that outsmarts the competition, ensuring your business is always one step ahead.
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Service Scalers’ PPC Strategy for Home Service Companies

Industry-Specific Keyword Research
The foundation of any successful PPC campaign is keyword research. For home service companies, this means identifying the search terms that potential customers are using when they need services like yours. Service Scalers conducts in-depth keyword research to find the most relevant and cost-effective keywords for your business. This ensures that your ads are seen by the right people at the right time.
Localized Ad Targeting
Local targeting is crucial for home service companies, and Service Scalers excels at creating campaigns that focus on your specific service area. We design ads that appeal to local customers, ensuring your business stands out in your community. Whether it’s targeting a specific city, neighborhood, or even zip code, we ensure your ads reach the customers who are most likely to convert.
High-Quality Ad Copy and Landing Pages
Creating compelling ad copy is an art. At Service Scalers, we write ads that not only attract clicks but also drive conversions. Our team of copywriters crafts messages that resonate with your target audience, highlighting your unique selling points and encouraging action. Paired with optimized landing pages, our ads are designed to turn visitors into leads and leads into customers.
Conversion Rate Optimization
Getting clicks on your ads is only half the battle. The real success of a PPC campaign is measured by its conversion rate. Service Scalers focuses on optimizing every aspect of your campaign to improve conversions. From A/B testing different ad variations to refining landing pages, we continuously work to increase the number of customers your ads generate.
Our Process

The Secret Sauce for PPC Success

1
Initial Consultation and Business Analysis
Before launching a PPC campaign, it’s essential to understand your business goals, target audience, and competitive landscape. During our initial consultation, we take the time to learn about your home service business, your challenges, and your objectives. This allows us to create a custom PPC strategy that aligns with your business goals.
2
Custom Campaign Setup and Management
Once we have a clear understanding of your needs, we move on to setting up your PPC campaign. This includes everything from selecting keywords and writing ad copy to designing landing pages and setting up tracking. Our team manages every aspect of your campaign, ensuring it runs smoothly and delivers results.
3
Ongoing Monitoring and Optimization
PPC campaigns are not a set-it-and-forget-it solution. To ensure maximum effectiveness, they require continuous monitoring and optimization. Service Scalers uses advanced analytics to track your campaign’s performance and make data-driven adjustments. Whether it’s adjusting bids, refining keywords, or testing new ad copy, we constantly work to improve your results.
4
Transparent Reporting and Communication
At Service Scalers, we believe in complete transparency. We provide regular reports that detail your campaign’s performance, including key metrics like click-through rates, conversion rates, and ROI. Our team is always available to answer your questions and discuss your campaign’s progress. We view our relationship with clients as a partnership, working together to achieve your business goals.

Key Features of Our PPC Services

Local SEO and PPC Integration
For home service companies, local SEO and PPC go hand in hand. Service Scalers integrates these strategies to ensure your business has a strong online presence. By combining local SEO techniques with targeted PPC campaigns, we help your business dominate local search results, both in organic listings and paid ads.
Ad Extensions and Call Tracking
Ad extensions enhance your PPC ads by providing additional information that can entice customers to click. Service Scalers uses ad extensions like callouts, sitelinks, and structured snippets to make your ads more informative and attractive. We also implement call tracking to monitor the performance of ads that generate phone calls, giving you a complete picture of your campaign’s effectiveness.
Retargeting and Remarketing Strategies
Not all customers convert on their first visit to your website. Retargeting and remarketing allow you to stay in front of potential customers as they continue to browse the web. Service Scalers creates retargeting campaigns that keep your business top of mind, increasing the chances of conversion. Whether it’s display ads, social media ads, or email marketing, we ensure that your brand remains visible to prospective customers.
Budget Management and Bidding Strategies
Effective budget management is key to a successful PPC campaign. Service Scalers works within your budget to deliver the best possible results. We use sophisticated bidding strategies to ensure you’re not overspending on keywords while still achieving top positions in search results. Our goal is to maximize your ROI by carefully managing your ad spend and continuously optimizing your campaigns.

Case Studies and Success Stories

Examples of Successful PPC Campaigns

Over the years, Service Scalers has helped numerous home service companies achieve success through PPC advertising. For example, we helped a local HVAC company increase their lead generation by 40% within three months by implementing a targeted PPC campaign focused on seasonal services. By refining their keyword strategy and optimizing their ad copy, we were able to significantly improve their ROI.

Client Testimonials

Our clients consistently praise our expertise, attention to detail, and commitment to their success. One satisfied customer, a plumbing company in California, said, "___________________________"

Cassandra Acosta, Founder

ROI Improvements and Business Growth

At Service Scalers, our primary goal is to help your business grow. Our PPC campaigns are designed to deliver tangible results, with a focus on increasing your ROI. By working with us, home service companies have seen significant improvements in their online visibility, lead generation, and overall business growth. We’re proud to be a part of our clients’ success stories.

Common Questions

What is the timeline to launch?
Most of our recurring services take 1-2 weeks to launch as long as you’re engaged with us in our onboarding and kickoff processes.

Our website projects are typically delivered in 3-5 weeks post-signature.
Do you provide any type of reporting?
We proactively send weekly reports on Monday mornings to hold ourselves accountable and to give clients the most up-to-date, actionable information we have.
What are the contract terms?
We do not lock clients in for months or years at a time. We offer a month-to-month auto renewal agreement structure that creates a win-win between us.
How does billing work?
For recurring services, we charge a prorated amount at signature for that month and then our normal billing cycle begins on the 1st of the next month. For 1-time projects, we charge 50% up front and 50% at completion.

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What We Do

We Help Local Service Companies Like You.

Growing a local service company is hard enough, we help you grow your business without the stress.
Geo-Specific Leads
Higher Value Customers
Less Stress & Risk
How We Help

Generate High-Quality, Inbound Leads At Scale.

Our team of SMB Marketing experts help you create a scalable lead generation system.

Pay Per Click Campaign on Google & Bing
Google Local Service Ads Management
Content Marketing & SEO Strategy
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Our Pricing

Select an option below.

Find the best plan based on your business.
Mom & Pop
Launch Plan
Starting at $1,200
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Single Location
Less Than 10 Employees
Marketing Rookies
Owner Operator
“You guys are awesome! So excited to keep working together.”
Phillip M, California
Enterprise
Scale Plan
Starting @ $2,400
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10-50 Employees
Expanding Service Area
1-3 Marketing Channels
Growing Leadership Team
“The team was there to guide us through each step - we are thrilled with the results.”
Kelly B, Michigan
Most Popular
Corporate
Dominate
Custom Pricing
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Schedule A Free Consultations
50+ Employees
Multiple Locations
3+ Marketing Channels
Thriving Organization
“Our company required several locations to be onboarded within two weeks, the team delivered.”
Peter S, Nevada

Why Choose Service Scalers?

Industry Expertise and Specialized Knowledge
When it comes to PPC for home service companies, experience matters. Service Scalers has years of experience working with businesses like yours, and we understand the unique challenges and opportunities in the home service industry. Our specialized knowledge allows us to create PPC campaigns that are tailored to your specific needs, ensuring the best possible results.
Proven Track Record with Home Service Companies
We’ve worked with a wide range of home service companies, from HVAC contractors to electricians to roofers. Our proven track record of success speaks for itself. We know what works in the home service industry, and we apply that knowledge to every campaign we manage.
Dedicated Account Management and Support
At Service Scalers, we believe in providing personalized service to each of our clients. When you work with us, you’ll have a dedicated account manager who is your main point of contact. Your account manager will be there to guide you through every step of your PPC campaign, from setup to optimization to reporting. We’re committed to providing the support you need to achieve your business goals.
Commitment to Client Success
Your success is our success. We are fully committed to helping you achieve your business objectives through effective PPC advertising. Our team goes above and beyond to ensure your campaigns are successful, providing ongoing support, regular communication, and continuous optimization. We don’t just want to meet your expectations—we want to exceed them.

Getting Started with Service Scalers

Free Consultation Offer

Ready to take your home service business to the next level with PPC advertising? Service Scalers offers a free consultation to discuss your needs and how we can help. During this consultation, we’ll review your current marketing efforts, identify opportunities for improvement, and outline a custom PPC strategy tailored to your business.

How to Contact Us and What to Expect

Getting started with Service Scalers is easy - simply fill out our contact form! One of our PPC specialists will get in touch with you to schedule your free consultation. During our initial conversation, we’ll take the time to understand your business, answer any questions you have, and provide recommendations on the best PPC strategies for your specific needs.

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Frequently Asked Questions (FAQs)

How much does PPC cost?

The cost of PPC varies depending on your industry, the competitiveness of your keywords, and your budget. Service Scalers works with you to create a campaign that fits your budget and delivers the best possible ROI.

Can I manage my PPC campaigns myself?

While it’s possible to manage your own PPC campaigns, it can be time-consuming and complex. Service Scalers has the expertise and experience to manage your campaigns effectively, allowing you to focus on running your business.

How long does it take to see results from PPC?

PPC can deliver results quickly, often within days of launching a campaign. However, the full impact is usually seen after several weeks of optimization and refinement.

Why should I choose Service Scalers for PPC?

Service Scalers has a proven track record of success with home service companies. We offer personalized service, expert knowledge, and a commitment to helping you achieve your business goals.

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